One Kennedy Coin Just Beat Out $100K Watch at Auction — Here’s Why

In the world of collectibles, few things turn heads like a jaw-dropping auction upset. That’s exactly what happened when a rare Kennedy Half Dollar recently sold for more than $100,000, outshining a luxury Swiss watch in the same auction lineup. While most people see a 50-cent coin and think of pocket change, this particular piece was anything but ordinary — and here’s why it made headlines.


The Coin: 1964 Kennedy Half Dollar SMS

The star of the auction was a 1964 Special Mint Set (SMS) Kennedy Half Dollar, a coin so rare and mysterious that only a handful are known to exist. While ordinary 1964 Kennedy halves are common and worth only a few dollars, this SMS version is a different beast altogether.

What Is an SMS Kennedy Half Dollar?

In 1964, the U.S. Mint prepared a few Special Mint Set coins using an experimental high-quality finish — a hybrid between proof and regular strikes. These were not released to the public, and no official record of their production exists.

Experts believe these few 1964 SMS coins were part of a test run or presentation set, likely struck for internal use or VIPs, possibly even related to Mint Director Eva Adams.

Why It Beat the Watch

Here’s what made this Kennedy coin more valuable than a luxury Rolex or Patek Philippe:

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1. Extreme Rarity

  • Fewer than 20 examples are known to exist.
  • Most reside in private collections or museums.

2. Exceptional Condition

  • Graded SP68 (Specimen 68) by PCGS, placing it near-perfect in preservation.
  • Its mirrored surfaces and sharp details set it apart from regular issues.

3. Historic Significance

  • 1964 was the first year of the Kennedy Half Dollar, created just months after JFK’s assassination.
  • The coin represents both national mourning and a pivotal moment in U.S. Mint history.

4. Collector Frenzy

  • Elite numismatists and investors are paying record prices for rare U.S. coins.
  • This Kennedy Half Dollar sold for $108,000, surpassing a six-figure luxury watch at the same auction.

The Watch It Beat

Though the auction house hasn’t named the exact brand, sources say the luxury timepiece was a Swiss-made chronograph valued at around $100,000, possibly a limited-edition Audemars Piguet or Patek Philippe.

Yet, even that finely crafted watch couldn’t compete with the scarcity, historical depth, and numismatic prestige of the Kennedy half.

How to Tell If You Have a Valuable Kennedy Half Dollar

While most Kennedy halves are worth face value or modest premiums for silver content, some rare dates and varieties can be extremely valuable:

Year/TypeEst. Value (High Grade)Notes
1964 SMS$50,000–$150,000+Ultra-rare, mirror finish
1970-D$30–$200Low mintage, only in mint sets
1964 Accented Hair$20–$1,000+Proof variety with stronger hair detail
1966 SMS CAM/DCAM$500–$5,000High-quality finish in Special Mint Sets

Final Thoughts: The Coin That Outshined Luxury

In a world where a wristwatch can symbolize success and sophistication, it’s remarkable that a half-dollar coin from 1964 could command even more respect — and a much higher price tag. But for coin collectors and history buffs, this Kennedy Half Dollar SMS represents something more: a unique blend of craftsmanship, patriotism, and extreme rarity.

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So next time you’re sifting through old change, remember — the coin you’re holding could be worth more than your car, your watch, or even your entire savings account.

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